What The Mind Is And How It Wo :: essays research papers

What the Mind is and How it Works The first section of this book addresses the question whether or not the mind actually exists. Some believe the concept that because the mind does not have physical abundance that it does not exist at all. Bros goes on to say that "If we mistake concepts for fact, we will become increasingly ignorant of reality…" After this one would think that the author would go on to explain his view, however Bros does no such thing and rather leaves the issue hanging. The book goes on to talk about insults and how they affect our minds and bodies. Insults are not of physical abundance but our mind generates them and the effects occur within our bodies and hurt. Physical harm is controlled in our society and many times emphasized with. However mental harm is not controlled and the results are many a times looked down upon. Bros believes that there is no difference between a physical blow well aimed and a mental blow well aimed. The 1st crushes muscle and blood from the outside, the 2nd from the inside. He also believes that if there is a difference in degree between the two, it favors the first. The damage from a physical blow comes to an end when the physical impact ends. A mental blow reoccurs whenever we think back. Physical blows hurt! Mental blows keep on hurting. The author also disagrees strongly with the belief that we use only a fraction of our brain-in fact, he refers to it as absurd. He uses Darwin's theory as the basis of his argument. He states that nature does not create a complex of tissue the size of the human brain so that we can utilize 1% of it. I very much agree with Bros on this one. The rest of the book goes on to explain Peter's theory on how our minds actually work and what there functions are. Despite the big words and rambling on, I still find much of this book very hard to swallow because the author makes no attempt to explain the reasons for his beliefs. He also does not cite facts that backup any of his beliefs making the rest of the book sound much more like a bunch of assumptions. Anyway, Bros goes on to tell us his theory, stated as fact, of what our minds do.

Globalization of Media

Standard Coursework Cover Sheet Section A Please complete ALL parts Module Code Module Title Course Title CW1 CW2 CW3 CW4 Module Instructor Student ID Number Section B Please read the statement, and sign the declaration Plagiarism – work presented in an assessment must be the student's own. Plagiarism is where a student copies from another source, published or unpublished (including work of a fellow student) and fails to acknowledge the influence of another's work or to attribute quotes to the author.Plagiarism in an assessment offence (see actions Section 11: Regulations of the Student Course Handbook, pp. 78-81). Student Declaration: â€Å"I declare that the work submitted is my own† Section C Tutor’s Comments The globalization of the media is endorsing and creating a global village. The media-scape is restructuring itself, forming a singular global body, as opposed a mass of multiple independents. Media globalization is a direct result of technological develop ment, maximisation of corporate media interest, the media's increasing correspondence to the public sphere, and media ownership.It is widely evident that the media is in fact becoming a global conglomerate, which is in turn endorsing the emergence of a single global village ( Jan, 2009). Mass media is a term which highlights the means of delivering impersonal communications to a vast audience. The concept of globalization corresponds to capacity of human social organizations to reach one another across separate regions and continents, whilst expanding power relations. Such allows for the growing integration of the globe as a united entity.Media globalization is a direct result of technological development, maximisation of corporate media interest, the media's increasing correspondence to the public sphere, and media ownership. The global village has evolved to become more than simply a mass media monopoly, but also an endeavour for political dominance, headed by the Untied States of America. It is widely evident that the media is in fact becoming a global conglomerate, which is in turn endorsing the emergence of a single global village ( Jan, 2005).Technological developments and electronic advancements have closed the gap between separate nations, and as a result have aided the mass media in becoming a global body. Faster and cheaper communications have proven imperative towards the developments of globalization, critical to innovation, production, growth and job creation. The 1990's called for the acceleration and rapid advancements in relation to digital transmission. As a result of these developments digital communication networks, including the Internet, are redeveloping the media-scape.It can be argued that the capabilities of technology within the field of communications and the mass media outweigh the potential and expectations of monetary focused monopolizers currently in power. Technology will allow for a more democratic media-scape which calls for pu blic involvement and wider interaction. It is this representation of technology and the public which will support the media as it directs us towards a united global village ( Leary, 2005). [pic]Competition and innovation from a technological point of view have formulated three trends which support the globalization movement.These include; `The Rise of Data' (the growth of data transmission is now beyond traditional `voice traffic'), `The Internet' (emergence of e-commerce and digital network structures), and `Wireless Networking' (affordable and increased connectivity). The Information Revolution and the progression of technology are able to impact upon globalization in such an effective manner, based on their potential to influence a diverse array of international affairs and institutions. These include security, politics, the economy, society and culture, as the roles of government policymakers are altered.Information has become more accessible, decision-making can become either c entralized or decentralized, the monopoly of information has eroded and actions to be considered from a global perspective rather than just a localised one. Although from this perspective International Relations in general are of benefit, such also has an impact on the media for comparable reasons, which then transcends to the community at large. Digital communication and the internet will become and integral aspect of the development of a global communication oligopoly.International Relations can be endorsed and supported by a global mass media, (and vice versa), which then compliments our progression towards a singular global village ( Price, 2008). The media holds a mass level of power and dominance, due to the role it plays within the public sphere, and the intense level of public interest it upholds. As a result, the globalization of the media has a direct influence upon it responders (the public), thus enhancing and developing the creation of a wider global village.Being a spe cific institution of society, it is the responsibility of the media to be informed by interests, normalities and greater values – the media is hence an integral aspect of the meaning-making processes of our global community. That is, that the media is to reflect society based on cohesion with its principles. Thus, a global village can be both formed and shaped by the media, simply as a result of its interaction with and relevance to daily routine and public life. The Media are an indissoluble part of the contexts, the messages and the relationships that create and give shape to politics and public life. † Media have an intrinsic role in the functioning of modern society. Such role is aided by the diversity and mediums of the media, which hold a specific function towards the democratic health of our society. Without the media we would not be able to communicate and interrelate with one another in any manner which compares to both our present and futuristic existence as w e know it.The concept of a global village would not only be unknown, but also unattainable ( Gozzi, 1996). The media and public domain must hence uphold a high level of mutual respect, wherein the nature of modern public life can be understood, presented and influenced. The media are the sites where the meanings of public life are generated, debated and evaluated. Hence, it only seems reasonable that as the globe unites into one village, as will the media. Influences such as technology direct this, but it is the media's interest, involvement and interaction which the public domain that shape and guide it.Prior to the establishment of the media, public interest existed, but had no real means of transmission beyond personal experience. If we compare this scenario to our mediated public life today, we can clearly see that the formation of a global village is not only probable, but in motion (Gozzi, 1996). It is evident that media monopolies have no major concern for what can be deemed as public interest. What appears to be cost effective is sufficient – the media is able to take control of and manage our inner emotions and opinions simply through what is directed towards us. Public interest is in fact dictated by the media itself.While it takes much time and money to find out the truth, the parent companies prefer to cut the necessary costs of journalism, much preferring the sort of lurid fare that can drive endless hours of agitated jabbering ( Bagdikian, 1998). Corporate interest, politics and media ownership are often interrelated. With multi-holdings in the hands of media giants such as Rupert Murdoch, politics and media content can be a highly controversial subject. Favoured audiences can be supplied with mixed messages filled with bias. If a media owner dislikes a political power, it is well within his capabilities to ensure that such party is not elected.It is in this scenario where the media literally has such a power and control over Government bo dies, that distorted messages and corporate bias can twist the truth and subject the public. This can be identified as corruptive journalism and sensationalism. It is the fatal ignorance of a blind public which allows and follows such behaviour ( Bagdikian, 1998). The concern that contemporary politics relies too much on `individuals' and `events' stems from the representational powers of television and its communicative contexts.Television is extraordinary adept at capturing and conveying the nuances of personalities and the physical particularities of action. It is argued that such aptitude occurs at the expense of the reportage of more complex issues and policy, which do not lend themselves to easy and dramatic representation ( Bagdikian, 1998). It can be argued that media ownership simply defends popular culture and public interest, but as A. Ashbolt claims, it is very hard to distinguish between tastes and choice if the public is dictated to and shaped by American saturation.Wh en we are given no option, and no other leads to follow, obedience to media's dominance is inevitable. Hegemony, standardization and the evolution of a global village are a result of the globalization of media, based on the lack of diversity evident within media ownership, the neglect of true public interest and the media's political power to intervene over government ( Bagdikian, 1998). The rise of Trans-National Corporations (TNC's) and the labelling of The United States of America as an `Empire' have both contributed to the globalization of the media leading towards a uniformed global village.Hegemony and standardization across the media-scape is arguably a result of these progressing yet dominating factors. TNC's have been established on the basis of countries having the power and capabilities to communicate and interrelate with one another, thus allowing for standardization and influence. Commercial media has similarly moved abroad, establishing across-nation empires which acqu ire significant holdings across all mediums. However, Hollywood Studios and the United States of America are still the dominant party, even purchasing smaller bodies to guarantee ultimate control.This amplifies the capabilities and intentions of the American empire, not only via the media, but in general political and global terms also. Noam Chomsky argues that for more than half a century the United States of America has been pursuing a `grand imperial strategy' with the aim of staking out the entire globe. Evidence suggests that such task is willing to be followed until the assumed `verge of extinction'. This provides evidence that the globalization of the media is in all certainty creating a global village, which can arguably be labelled as having America as a dominating force.The media orientated global community is dictated beyond simple forces of mass media, but stretches to include corporate TNC's and political strategy ( Denis, 1996). The global entity that is the mass media has created a singular global village. Media globalization is stimulated by technological development, maximisation of corporate media interest, the media's increasing correspondence to the public sphere, and media ownership. The global village has evolved to become more than simply a mass media monopoly, but also an endeavour for political dominance, headed by theUntied States of America. Standardization, condensation and hegemony across nations are the implications that will eventuate from this. It is widely evident that the media is in fact becoming a global conglomerate, which is in turn endorsing the emergence of a single global village. REFERENCES 1. Begdikian, B. (1998). The new media monopoly. Retrieved: April 28, 2010, from: httpmediaresearch. org 2. Denis, E. ( 1996). Media and globalization. Retrieved: April 25, 2010, from: httpwww. corpwatch. org 3. Gozzi, R. (1996). Will the media create a global village?Retrieved: April 26, 2010, from: httpwww. questia. com 4. Jan, M. (2009). Globalization of media issues and dimensions. Retrieved: April 25, 2010, from: httpwww. eurojournals. com 5. Leary, C. (2005). Globalization of media. Retrieved: April 26,2010, from: httpwww. associated. com 6. Price, M. (2008). The global information revolution. Retrieved: April 29, 2010, from: httpideas. repec. org ———————– MEDIA CULTURE AND SOCIETY E101 MEDIA CULTURE AND SOCIETY JENNY PALLA PSY7317 1st Marker 2nd Marker Agreed Mark

An Effective Model Of Process And Best Practices - 1721 Words

An Effective Model of Process and Best Practices 1. Introduction This a report of my experiences and findings during an eight month industrial internship placement (Jan 2014 to August 2014) at SeisWare International Inc: an â€Å"industry leader in the development, sales and support of seismic interpretation software† [1]. In particular, it is a company that focuses on exploration and production in the oil and gas industry through the support and development of its software package. Contained within this package are varied applications which provide the tools and utilities needed to streamline a geophysicist’s workflow. My responsibilities as a junior software developer at SeisWare included the maintaining of preexisting features, as well as†¦show more content†¦enSeisWare can be taken as an example which advocates for the sharing of certain testing and coding work tasks by both QA and Development. Both manual testing and the creation of automated tests are to be shared and completed by both positions. Benefits resulting from this system include prevention of bottlenecks in certain stages of the software development cycle as well as shared accountability between team members for the work completed. In the previous example, there might be a differentiation between QA and Dev testing (ie. QA’s might have better black box perspective to testing) but contrasting feedback is presented. Furthermore, this system allows for team members to experience all aspects involved in the software development cycle and allows input by everyone. A cohesive team mentality is encouraged and obstacles inhi biting work are removed. 2.2 Adapting Process The effectiveness of the agile approach within a company is relative to the ability in which processes and procedures can be adjusted to better fit its needs. A key factor for adopting successful agile is through the encouragement of a constantly changing environment where changes can happen frequently, become accepted as the norm, and be easily integrated into the process. Process formalities are frequently revised to meet the needs within SeisWare. As a case scenario there was a point in time dedicated for bug fixing during the release cycle whichShow MoreRelatedAssignment Section Of The Process813 Words   |  4 PagesProcess areas: A process area is a cluster of related practices in an area that, when implemented collectively, satisfies a set of goals considered important for making improvement in that area. There are 22 process groups defined here. 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